Spanish creative agency Txaber created a series of beer cans and bottles where the labels match the brew's actual color and corresponding Pantone number. The picture kinda sums it up, really. 
It's kinda fascinating to see these tones representing as opaque matte colors, when we're so used to noting how light interacts with a beers transparent shade and clarity.
See them all at CreativeBloq: Beer packaging takes inspiration from Pantone
via @CapreeK